Blink, and the tubes are here.
To enter dozens of PureGym (formerly Blink Fitness) locations across New York City, members must now step into a tube immediately after entering the building and scanning their membership ID from their PureGym app. Once the PureGym technology has taken several seconds to affirm their true identity, they are then released from the tube, and into the fitness center. Finally, a local gym that feels more like waiting on the TSA line.
Outside the Gates Avenue PureGym in Bed-Stuy on Tuesday afternoon, a small crowd of gymgoers waited their turn to enter the two new "entry pods," which were installed by PureGym after the UK's largest gym company bought Blink.
"What the fuck? I literally don't want to do this," one man remarked, before putting his whole body into the tube. "It's like a bad sci-fi show, it's ridiculous!" another man exclaimed, while—you guessed it—he succumbed to the tube.