Panic! at the Goop Kitchen
(Hell Gate)

Panic! at the Goop Kitchen

The wait for a salad was more than two hours—unless you ordered a day in advance.

New York City's hottest takeout spot is a tiny beige room in Midtown.

On Thursday afternoon, we joined the hordes of office workers who wanted to try Goop Kitchen—the newest outpost of Gwyneth Paltrow's fast-casual chain that promises to "accelerate the clean-food movement," one Caesar wrap at a time. 

Technically, you cannot eat your Goop Kitchen food at the Goop Kitchen—it's located inside the "Picnic Digital Food Court" on West 46th Street, so one must place their order for pickup or delivery, and eat it elsewhere. It's one of hundreds of "ghost kitchens" that are spreading across New York City like…hmm, what's the word for cells that keep growing and growing and don't stop until they kill?

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